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Calling all e-commerce businesses

What If You Could Scale Your Shopify Store & Have Paying Customers That Were Obsessed With Your Brand.......

all without relying on facebook ads!


Create your dream Ecommerce shop that brings in new customers, while retaining your existing ones, plus more profit, traffic and scroll stopping reviews from customers, all without the overwhelm, self-doubt, and "what-do-I-do-next?" syndrome.

If You're Anything Like Most Ecommerce Businesses.....

You started your business with a vision of creating amazing products with a strong mission. Little did you know you’d be spending your evenings setting up a Shopify store, figuring out packaging options and pulling your hair out trying to make Instagram effective for your business.


 What if YOU could eliminate all the confusion and what if’s.

What if someone handed you a roadmap with the exact steps you need to finally make consistent sales. 

From fixing your website for conversions, to selling on the gram, to working with influencers, making money while you sleep, creating systems that keep you organized and so much more.


Your direct roadmap to massively increasing your sales, marketing, visibility and systems for your e-commerce business.

What If Your Day Consisted Of...

  • Constant Stripe & Paypal payment notifications
  • Seeing your gorgeous products blowing up all over instagram
  • Seeing images and videos of your happy customers using your products
  • Having confidence in yourself and your business
  • Spending your time doing the right things that move the needle in your business instead of feeling confused and not knowing what to do. 


If you want the STEP-BY-STEP ROADMAP to massively increasing your sales, marketing, visibility and systems for your e-commerce business, KEEP READING.....


The Slay & Scale Product Academy

The step-by-step blueprint and roadmap to growing your online store.

Consider this your E-COMMERCE business MBA, without the $200,000 price tag

This Course is Everything You Need To:

  • Implement stronger business systems to grow across multiple platforms
  • Create scroll-stopping products through photos, packaging and branding
  • ​Built an engaged community of customer superfans and loyal followers 
  • Create effective sales channels to increase revenue, profits and make passive income
  • ​Know the BEST way to market your products


Inside You'll Get:


Optimize Your Systems

Before you can grow, you need to streamline your shop in a way that will support your growth. In this module, you'll learn how to:

  • Tackle tasks and manage your time
  • Manage inventory
  • Manage Vendors and outreach
  • Price your products for profit
  • Learn how to understand your analytics and numbers


Boost Your Products

A brand stands out because of its voice and how it makes someone feel. Here, you'll create a memorable experience so that your die-hard fans will recognize you anywhere. More specifically, you'll learn how to:

  • Nail Your Messaging to attract your dream customers
  • Perfect your product photos so your brand stands out
  • Improve your packaging options, even if you're on a budget
  • Write product description that will actually convert


Create A Converting Website

Learn the tricks to create a website that will get you consistent sales. Both e-commerce and subscription box specific tips. In this module, you'll learn how to:  

  • Create stellar product descriptions
  • Build & structure your website for increased conversion rate
  • 5 subscription box & e-commerce website audits examples


Email Marketing For Loyalty & Sales

Email marketing is a goldmine opportunity you're likely not leveraging. Learn what to say, when to send it so you can make money while you're sleeping! In this module, you'll learn how to:

  • Nail the basics of email marketing
  • Create seasonal and monthly email campaigns.
  • Make passive income using email workflows
  • Grow your email list


Expand Your Sales Channels

In this module, you'll learn the steps and trade secrets you need to get in front of new audiences to sell, sell and sell better.

  • Sell on Instagram, Facebook and Pinterest (social media)
  • Sell Amazon Subscriptions
  • Sell products on amazon
  • Sell on Marketplaces
  • Wholesale or Store



SEO Simplified

SEO is the secret weapon behind organic traffic and  we will break it down for you in an easy way. In this module you will learn: 

  • Find the right keywords that your audience is actually searching for
  • Turn your website into a traffic driver
  • Leveraging blog content for massive SEO results


Attract your Audience with Content Marketing

Create the right content so you show up effortlessly on page 1 of google. In this module, you'll learn to:

  • Create content that helps, supports and nurtures your dream customers
  • Create your content marketing plan


Get Social to Blow Up Your Traffic

Packed with frameworks to guide your storytelling, strategies to publish binge-worthy written and video content, this module will provide you with the tools you need to become magnetic to the right people. You'll learn:

  • My Formula to make writing captions that connect with your ideal customers easy to create 
  • How to set up a magnetic Instagram profile
  • A plan to consistently create engaging content
  • Grow your reach with Reels
  • Pinterest for explosive traffic
  • Bonus #1: my #1 way to get  customers to share photos of products


Expand Your Visibility


In this module, you'll learn the steps and trade secrets you need to get in front of new audiences, be seen as an authority, and establish your expertise. More specifically, you'll learn:

  • Brand collabs & giveaways
  • Start an affiliate program
  • Affiliate marketing 101
  • Work with influencers
  • PR strategies


Loyalty & Retention Through Community & Superfans

  • Create your Superfans
  • Create an epic customer experience
  • Customer service
  • Responding to all comments, reviews, questions
  • Involve your customers to be part of your brand 
  • Get reviews


Implement, Outsource, & Scale

Implement like the CEO that you are! Learn how to batch your work and think like a CEO.

  • How to manage and structure your CEO time
  • Outsourcing and growing a team
  • The art of repurposing content 

On top of all of that, you're also going to get access to a curated bonus suite to take you to the finish line faster...

BONUS 1 {$100 Value}

Black Friday Holiday Sales Workshop

You get my 2 hour long workshop where I walk you through all the ways to crush your holiday and Black Friday sales.

BONUS 2 {$500 Value}

Email Marketing Templates

I've done the work for you....Snag my entire workflow sequence emails, {welcome, post purchase and cart abandonment.} This is the secret sauce of your entire email marketing program and how you make money while you sleep. Leverage your customer’s journey assuring that you’re delivering the right message at the right time.

BONUS 3 {$50 Value}

100 Content Ideas For Instagram

You KNOW your customers are on instagram. It's time to nail your instagram content. I am literally giving you 100 Instagram content, posts, and reels ideas plus examples for each one! 


20 Rookie Mistakes To Avoid As a Product Business Owner Resource Guide

The #1 thing I wish existed when I was starting out as a subscription box owner. In this resource guide I walk you through all the important mistakes to avoid making in your business. 

Are You Ready To Create A Wildly In Demand Business?

One that gets more sales, better marketing and stronger systems in your e-commerce business...... Join me inside the Slay & Scale Product Academy.

Consider this your E-Commerce business MBA.....



Enroll in the program and get instant access to all the information you need to grow and scale your business.


Watch the lessons at your own pace, connect with fellow product-based businesses, and celebrate your wins.


Watch your business grow as you leverage the power of visibility, community, and tribe of customer superfans for your shop

Are You In Or Are You In?

This is your chance to get a start to finish strategy for a 6 figure e-commerce shop for as little as $99 today.

Hey I'm Kerrie- your product business BFF

Boy mom, crazy dog obsessed, coffee lover, hot sauce connoisseur, who loves binging The Office and is a total marketing nerd.

In 2016 I started a subscription box & e-commerce business called The Dapper Dog Box. I had NO clue what I was doing but I had the determination to figure it out and that's what I did.

Before I knew it, my little subscription box business idea I got at the gym transitioned into one of the most popular pet subscription boxes, an engaged social media community and a loyal base of incredible superfan customers. I absolutely love what I do, and wake up every day excited to help you build your dream product-based businesses.

Over the last 5+ years, I've been able to turn a small start in the product space into opportunities bigger than my wildest dreams. 

It Didn't Start Out That Way For Me...

Look, before my business ever had a big following, consistent sales or features in Buzzfeed I was in your shoes: a solopreneur, struggling to juggle everything, and wearing ALL the hats.

My product business journey began with a subscription box business where I sold boxes of toys, treats & accessories for pampered dogs... and packaged out of my living room in California. Trust me, it was FAR from fancy. I know from experience that when you're doing so much on your own, it's common to feel overwhelmed. And when you post about your new product only to hear crickets in return, it's tempting to throw in the towel. In other words, I GET IT.  

So in this program, I'm pulling back the curtain and revealing exactly how I managed to turn my idea at the gym into a multi six-figure business. Step by step, I'm going to show you exactly what to do.


What Others Are Saying About Slay & Scale Product Academy

"Since taking this course there's been an increase in sales of 100% growth. I quit one of my outside positions to focus my energy on Pretty Set Go. I'm so excited, you've changed my box business and I haven't even implemented all you've taught me. "

Pretty Set Go Box {subscription box}

"I made more money this month so far than what I make at my full time job and it's only the 16th of the month. There's no way I could grow this fast without your course. "

Pseudo Force Studio {Shopify store}

"I feel more organized. I now have a place to go to for answers to questions and to find inspiration. I like having everything in one program. It's a great source for an introduction to the many things you'll need to learn about running a business."

Faded Plains - {Shopify store}

This Program Is For You If:

  • You're currently making LESS THAN $10,000 a month in revenue for your online store
  • You have an EXISTING E-Commerce/product business
  • You want to grow your business but you are feeling stuck, lost, confused and want a roadmap for success
  • You have an amazing product but feel like you are blending in against all your competitors and want to stand out
  • You have so many questions but haven't had a clue where to find the right answers 

This Program Is NOT For You If:

  • I don't like to put in the work but I still expect big results
  • I still have no clue what my product is
  • I already hit 6 figures in sales (in 2 years or less)



Pay In Full


One time payment


7 Monthly Payments




Frequently Asked Questions

You get access to this course forever, or as long as I have it.

This is for e-commerce selling on Shopify or other ecomm platforms like bigcommerce.

This Program Is NOT For You If:

  • I don't like to put in the work but I still expect big results
  • I still have no clue what my product is
  • I already hit 6 figures in sales (in 2 years or less)


"My favorite thing about the program was YOU!!! I loved you Kerrie bc you were so down to earth and helpful. Your videos are so thorough and detailed. You literally hold our eyes (hands) and show us your way. Also with the Q/A I love how you allowed us to submit questions to be answered and took the time to answer our questions as thorough as possible."

Kahluhas Kompany {Shopify store}

"I love how detailed it is and that It’s self paced. We can look at the videos at our own time. Also we have Kerrie’s support all the time for any question helping us like a business bestie. I have been able to launch new products with a great acceptance, identify my niche based on my product, change my IG account description, and better product photos and descriptions. "

Zip Paw {Shopify store}

"I like that this course covered a wide breadth of basics that are important for small businesses-- many that I did not address in setting up my business, EVEN THOUGH I've had it for 5+ years"

Brindle Market {Shopify store}


Pay In Full


One time payment


7 Monthly Payments




50% Complete

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